Fix it.
Five quick questions, then a month to month plan for your business, priced on the page.
Readable is not the same as recommended.
Let's ask the engines.
The free grade asks two engines three questions. The full ranking asks ChatGPT, Gemini and Claude the six questions a buyer in your market would actually type, with live web search on, and you watch all eighteen answers land right here. Its number replaces the quick one in your grade.
Your website is one part of the equation.
Not the whole of it.
An answer engine searches the web, reads what it finds and recommends the business the evidence agrees on. The grade above measures each term: can they read you, what your content and other sites give them, and whether they name you as a result.
A site the engines can read
Open to AI crawlers, real text in the HTML, structured data, pages written as answers.
Reviews and your Google profile
Ratings, recent reviews and a complete Business Profile are evidence an engine can quote.
Other sites naming you
Directories, local press, roundups and partners. An engine trusts what more than one source says.
Fresh answers, every week
New pages that answer the questions buyers ask, with the same name, address and services everywhere.
Named in the answer
The cited part of the grade, and measured the same way every week, so you know it is working.
Software that works every term of the equation,
on a schedule.
TruLata is AI marketing software for service businesses. It runs your marketing whether anyone is at a desk and shows you what happened on one screen.
AI engines, measured every week
ChatGPT, Gemini, Claude, Google AI Overviews and five more are asked what your buyers ask. You see how often you are named and who is named instead, week over week.
Screen for every lead
Every lead from your own site with its source and outcome, next to Google Ads, Search Console, analytics and reviews. Live when you open it.
Days free, no card
Start on Starter and see your own numbers first. It ends on its own after 7 days unless you add a card. From Launch up, the content engine publishes fresh answers for the engines to quote.
Questions we get asked
about AI search.
What is GEO or AEO, and is it different from SEO?
Generative engine optimization and answer engine optimization are two names for the same shift: getting named in an answer rather than ranked in a list. It overlaps with technical SEO, because both need a machine to fetch and parse your pages. It differs on what wins. A list rewards the best match for a keyword. An answer rewards the most quotable, most consistently corroborated source on a question.
What does the AI visibility grade measure?
Three parts, one letter. Cited (55%): we ask Perplexity and Claude three questions a buyer in your market would type, with live web search on, and count how often they name you. Content (25%): answered buyer questions, service and location pages, fresh dated content, proof, sources, and other sites that name you, read from up to ten of your pages and a web search. Technical (20%): eight checks of what your site serves, from robots.txt to speed. A part we could not measure is left out, never scored zero.
My site is new and well built. Why am I not named?
Because the site is one term. Engines look for agreement across the web: reviews, listings, other sites that mention you and pages that answer the exact question. A great site gets you read. The rest gets you chosen.
Does blocking AI crawlers protect my content?
It stops those crawlers fetching your pages, which also stops the engines that use them from naming you. Some publishers make that trade on purpose. Most companies make it by accident, through a plugin default or a line copied from another site's robots.txt.
How do I measure whether any of this is working?
Pick the questions your buyers ask, ask them of the engines with search on, and count how often you are named. Keep the questions and engines fixed and rerun on a schedule. The number means something because it is comparable to last month's.
Do you store my website or my email?
The free check keeps the address you checked and its score, so we can see which sites get checked. Nothing about you. If you ask for the ranking or a plan, we keep your name and email to send it and follow up on it, and there is an unsubscribe on anything we send after that.